Strategic advisory for video game publishing, licensing, and production. From Greenlight to Gold Master.
Intro
Great IP deserves great games; but licensing is rarely simple.
I help licensors, studios, and publishers navigate the commercial, creative, and contractual realities of video games licensing; turning brands into sustainable, profitable interactive experiences.
With over 15 years working across LEGO, family entertainment, and licensed games; I bring practical experience, industry relationships, and a clear commercial mindset to every project.
Whether you are a brand exploring games for the first time; a publisher building a licensed slate; or a studio seeking the right IP partner; I help you make smarter decisions, faster.
What I do
Licensing strategy; commercial modelling; partner matchmaking; deal structuring; creative positioning; portfolio planning.
Let’s explore what your IP could become in games.
OUR SERVICES
Licensing Strategy & Portfolio Design
Most licensing decisions fail not because of creativity; but because of strategy.
I help you define:
Which IP makes sense for games;
Which platforms and audiences to target;
What commercial structures will actually work;
How to build a long-term games roadmap rather than a one-off title.
Typical outputs:
Clear licensing strategy;
IP prioritisation framework;
Platform and genre positioning;
3–5 year games roadmap.
Commercial & Deal Structuring
Games licensing lives at the intersection of creativity and spreadsheets.
I support:
Royalty models; MG structures; revenue splits;
Publisher vs studio vs licensor economics;
P&L modelling; risk and return analysis;
Negotiation strategy.
Typical outputs:
Commercial models;
Deal scenarios;
Negotiation positioning;
Decision-ready business cases.
Partner Identification & Introductions
The right partner matters more than the right contract.
I help licensors and publishers identify:
Studios that fit creatively and commercially;
Publishers aligned with brand values and scale;
Platform and distribution opportunities.
Typical outputs:
Shortlists of vetted partners;
Strategic introductions;
Pitch positioning.
Creative Positioning for Licensed Games
Licensed games succeed when they feel authentic; not transactional.
I help define:
What a brand should feel like in interactive form;
Which game formats genuinely suit the IP;
How to avoid the common pitfalls of licensed titles.
Typical outputs:
Creative direction frameworks;
Game concept positioning;
Brand-to-game translation guides.
Advisory & Ongoing Support
Sometimes you don’t need a consultant; you need someone in your corner.
I offer:
Strategic advisory;
Deal support;
Publisher-side perspective;
Licensor-side translation.
About tHE company
Who I am
I’ve spent my career at the intersection of games, brands, and licensing.
From LEGO to family entertainment publishers; I’ve led licensed game portfolios, negotiated global IP deals, and helped transform brands into interactive products that resonate with players and deliver real commercial value.
I understand both sides of the table:
What licensors want;
What publishers need;
What studios can realistically deliver.
And I believe licensed games can be better than their reputation; when strategy, creativity, and commercial reality are aligned.
How I work
I’m practical; collaborative; and commercially grounded.
No buzzwords; no generic frameworks; no inflated promises.
Just clear thinking; honest advice; and a focus on outcomes.